Linda Moore, D.B.A.

Lecturer in Communication; Business

  • 1800 College Ave
  • Quincy, IL 62301

Dr. Linda K. Moore, a native of Quincy and a 1981 graduate of Quincy University, started her career in higher education as an admissions counselor and athletic recruiter. Moore continued her career in college athletics as the Associate Commissioner for the St. Louis Intercollegiate Athletic Conference and later as the Assistant Athletic Director at St. Louis University before moving into event management. Dr. Moore managed or consulted on a number of professional sport and Olympic projects including the St. Louis Steamers, St. Louis Cardinals, U.S. Cycling Federation, Demetrious Johnson Foundation, and the 1996 Atlanta Olympic Games. In October 1996, Moore joined ESPN Productions Inc. where she led the X Games franchise until her retirement in January 2016. From participant services, competition management, and more recently as Sr. Director, Business Operations & Planning, Moore led the financial, legal, and business aspects of the franchise.


While her work has led to many successes in the business world, her philanthropic efforts top the list of her greatest achievements. From raising $1 million for the V Foundation for Cancer Research through the ESPY Celebrity Golf Classic to chairing the fundraising committee to build Legends Stadium at Quincy University (QU), Moore believes in giving back. She is currently serving her second term on the Board of Trustees of QU. She also serves on the executive board of Friends of the Castle overseeing the Villa Kathrine and the Tourist Information Center in Quincy, the Western Catholic Union Board of Trustees, and the City of Quincy Strategic Planning Committee.


Dr. Moore has a Master’s degree in Sport Management from the United States Sports Academy and a Doctor of Business Administration degree from University of Phoenix. She is currently an adjunct faculty member at Quincy University, an independent contractor with Rodan + Fields Skincare, and an Ambassador for Plexus Worldwide.


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            ¨ Team builder capable of handling high levels of stress

            ¨ Strong interpersonal skills and keen sense of process flow

            ¨ Decision maker who gets the job done efficiently and economically

            ¨ Skilled in designing and writing publications



Retired Senior Director, Business Operations & Franchise Development, ESPN Productions Inc.


Selected as 2009 Fellow in the Betsy Magnus Leadership Program, Class XX


Selected for Women’s Campaign School at Yale Law School, Class of 2014


Managed & Executed International Franchise valued at $92 million, including negotiation of contracts in Germany, Spain, and Portugal


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Developed model to improve financial results of ESPN National Golf Challenge by nearly $2 million dollars in one year


Planned and administered $7 million furniture, fixture and equipment budget and allocation for Olympic venues


Developed and managed integration plans for materials management with purchasing, finance, budget and accounts payable for the Centennial Olympic Games


Negotiated Value-in-kind contracts for U.S. Olympic Festival-’95 resulting in budget relief in excess of $700,000



Increased enrollment of graduate and undergraduate programs through development of successful marketing strategies



Adjunct Faculty, part-time

Quincy University, Quincy, IL                                                                                         2013 – Present


Part-time adjunct instructor in the Master of Arts in Communications and Master of Business Administration programs. Courses taught include Advanced Business Communications, Advanced Organizational Communications, Introduction to Communications Research, Visual Communications, Integrated Marketing, and Crisis Communications. Also taught Fundamentals of Sport for Broadcasting at the undergraduate level.



Sr. Director, Business Planning & Operations, Retired

ESPN Productions Inc., X Games Events & Development                                               2012 – 2017

Lead the organization in developing a global site selection program by defining and executing a competitive bid process to identify future Host Cities; led contract negoatiation phase to execute 3 Host City contracts in 10 days before global announcement could be made; collaborated with senior leaders to create an organizational model to meet the changing landscape of executing 6 events in locations around the world; monitor a global P&L of $94 million annually; identify event operating efficiencies through joint management from local organizing committees; collaborate with other administrative functions including legal, finance, accounting, and human resources to execute the X Games business plan.


Sr. Director, Franchise Development

Global X Games Events & Development                                                                2009 – 2012

            Lead the development of new revenue streams for the Global X Games franchise with emphasis   on consumer products, enterprise units, and the Asia-PacRim region. Build and manage         collaborative teams to execute successful events and franchise extensions. Maintain virtual            presence in ESPN’s regional offices in Brazil, Argentina, Hong Kong, China, and Australia.


Sr. Director, Business Operations, ESPN Enterprises                                           2007 – 2009

Lead a team of business operations professionals to evaluate current processes and develop strategies for implementing cost-savings and efficiency improvements. Recommend cost-effective solutions to executive management; serve as change agent to effectively implement new programs and change organizational culture. Manage virtual team located in 3 states.


Sr. Director, Business Administration                                                                     2004-2007

Provided strategic planning and evaluation of current and potential projects; developed and executed cost-effective solutions to resource challenges; managed and evaluated staff performance; provided counsel to Executive Director on “go/no-go”; provided fiduciary oversight for all ESPN Proprietary events and projects including X Games branded events.


Director, Business Administration, ESPN Original Entertainment                     1999-2004

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Director, Business Administration                                                                           1998 – 1999

Develop synergy with Remote Production and Remote Operations to develop cost efficiencies in housing, travel, catering, hospitality and accreditation; oversee on-site payroll service for each event; develop and execute strategies for maximizing resources for The ESPY Awards and related properties including fiduciary management for the project, oversight of all administrative areas of the event and telecast, timely delivery of all required contracts through ESPN Legal, and management of  the staffing plan for this project; Provide fiduciary counsel for International events including oversight of the departmental budget and fiscal planning


process; analyze potential revenue-generating projects for ESPN Original Entertainment; evaluate host city deal points for budgetary impact; educate staff on company policies and programs; provide interpretation of policy as needed; troubleshoot all aspects of event operations; manage departmental budgets for domestic and international operations. Promoted from Auxiliary Events in 1999.


Director, Auxiliary Events, ESPN X Games, San Francisco, CA                                        1997 – 1998

Directed all aspects of ESPN X Trials and ESPN B3 events including personnel management, travel management, budget administration, venue site management (load-in and tear-down) and competition, in addition to X Games duties of budget administration, staffing, catering and hospitality management. Created synergies between departments and across functional areas. Developed positive relationships with athletes, team managers and industry personnel.  Promoted from Assistant Director, Sports & Competition in 1997.


Assistant Director, Sports & Competition, ESPN X Games, San Diego, CA           1996 – 1997

Procurement and management of staff housing and travel, development and management of athlete database,  procurement of staff uniform and merchandising needs, administration of prize money distribution, athlete registration, event accreditation, logistics and competition management. Manage all aspects of participant services including hospitality, athlete transportation, housing, and entertainment, supervise the Athlete Advisory Council, manage athlete registration at Winter X Games and X Games and produce participant handbook for each event.


Program Manager, Venue Logistics Operations & Material Planning                     1995 – 1996

Atlanta Committee for the Olympic Games, Atlanta, GA

Assigned to Materials Management Project Team; recruited, interviewed and hired venue logistics staff; planned and executed set up and recovery programs for Atlanta Sports ‘95 with venue logistics managers; management oversight of venue logistics operations for Atlanta Sports-’95 test events; department liaison to purchasing, accounting, finance, accreditation and volunteer services; Coordinated and administered three phase training program for Venue Logistics Managers, including venue tours, contract reviews, space planning, material handling requirements, scheduling, staffing, critical interviews, waste management, operations planning, equipment requirements, load-in plans, and venue operations surveys; Developed and implemented a tracking program for requisitions and purchase orders for Logistics Department;  managed games time FF&E requisition program for all venues; performed budget analysis and cost/benefit analysis; researched three-year spending patterns; coordinated venue baseline FF&E reviews with venue management; became lead on crisis management and problem solving for Logistics Management; developed tracking system for Logistics invoices to reduce expenditures.



Director of Logistics, U.S. Olympic Festival-’95, Colorado                                       1994 – 1995

Implement production, procurement and distribution of equipment

Determined needs for venue operations of 37 sports; procured sports equipment and          timing systems; coordinated contracts for bleachers, power requirements, floral

services, hospitality refreshments, information systems, hotel accommodations, and access            control materials; implemented and monitored JDE Inventory Management Software        system; developed construction and distribution plans for equipment and services in

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Logistics Supervisor, U.S. Olympic Festival-’94, St. Louis, MO                           1994

Facilitate equipment needs for 37 event venues

Bid preparation for electrical services, convention services, portable toilets, waste management, and construction services; procurement of sports equipment; negotiated Value-in-Kind services for waste management; communicated with venue management staff regarding venue design; solicited and negotiated VIK donations of equipment and services; coordinated warehousing, inventory, transportation and delivery of equipment; recruited and managed logistics volunteers; managed move-in of Olympic Festival village; negotiated DOD contract for logistics support of village move-in.


Director, Game Day Operations, ST. LOUIS AMBUSH, NPSL                             1992 – 1993

Directed Operations, Merchandising and Group Sales Program

Coordinated all game day activities and facility operations, wrote game day scripts,

produced pre-game activities, hired and trained game day staff, supervised interns,